I think reporters currently suck - hell the news media in general sucks. No longer do they research their stories and present unbiased, two sided views of issues, problems, and actions. Now it's simply a feeding frenzy for lots of hits/lots of viewers. Ridiculous.
Of course, telling the (scary) spread firefox people to "watch what they say" isn't a solution to the problem - although it might help to remove fodder, any lousy reporter will simply google search for a good "I hate firefox" quote and consider their research done. After all, money rules the bias for media.